General Manager - Victoria's Secret - West Edmonton Mall - Edmonton, AB

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Edmonton, AB, Canada
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VS100.1
6476770

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Job ID: VS100.1

GENERAL MANAGER
 
REPORTS TO: District Sales Manager
 
PRIMARY PURPOSE:  The General Manager is the driver of total store sales, customer experience, overall operational excellence and our high performance selling culture in our highest volume and most complex stores. The General Manager has primary responsibility for the management of the store, including directing the work of direct reports and is responsible for the store's culture, associate engagement and "Best at Bras."
 
KEY RESPONSIBILITIES:
  • Manages the overall store
  • Leads financial growth of store year over year
  • Leads the sales floor and drives store results through the store team
  • Drives the primary focus on bras as the premier product differentiator and developing a "Best at Bras" culture, building the brand and cultivating loyalty
  • Role models, coaches and develops best-in-class selling behaviors
  • Sets visual merchandising expectations to brand standards, to ensure brand consistency that impacts the customer experience and maximizes overall business results
  • Ensures store operations are executed with excellence
  • Accountable for the development of associates' product knowledge which in turn, enables high performance selling
  • Influences and inspires associates to unlock individual potential for extraordinary selling and support productivity results
  • Owns workforce management including talent productivity decisions and writing the weekly schedule for the Sales Leadership Team and the selling floor
  • Ensures execution of an effective weekly schedule for the merchandising organization
  • Accountable for selection and development of top-notch talent within total store
  • Responsible for talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning
 
ALL LEADERSHIP ROLES AT VICTORIA'S SECRET ARE RESPONSIBLE FOR:
  • Delivering top line sales results and growing the business through business insight to action
  • Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)
  • Maintaining a  focus on bras as the premier product differentiation, to build loyalty and support our "Best at Bras" culture
  • Creating emotionally engaging customer experiences, consistent with the brand vision
  • Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing
  • Building and growing high performing teams
  • Leading change through positivity and a growth mindset
  • Upholding  positive associate relations that lead to engagement in the brand and the team  
  • Understanding and leveraging visual merchandising filters to create a compelling store environment that grows sales 
  • Driving operating fundamentals
  • Effectively managing and controlling expenses
  • Executing store opening and closing procedures
  • Creating an awareness of, and building capability in, loss prevention
  • Reinforcing store strategy to reduce shrink
  • Managing all activities related to providing a safe work environment
  • Understanding, demonstrating and enforcing Company values

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