Assistant Store Manager - Selling - Bluewater PINK

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Kent, England, United Kingdom
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000320.29
6505551

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Job ID: 000320.29

Primary Purpose:  The Assistant Store Manager - Selling drives sales growth as the leader of the customer experience on the sales floor, and has a primary duty of management, actively directing and managing direct reports. Assistant Store Manager - Selling is also responsible for achieving results through growing and developing the selling team to deliver individual and team success.

 

 

Key Responsibilities:

 

·         Assists the Store Manager in the overall management of the store

 

·         Assumes total store leadership in absence of the Store Manager and is a partner in the strategic planning of short and long term goals

 

·         Leads the sales floor and drives store results through the selling team

 

·         Leads and develops leaders and associates in various roles and levels including managers and associates

 

·         Manages competing priorities and business complexities in our higher volume stores, while delivering a memorable customer experience

 

·         Develops and executes short and long term strategies to drive top line sales

 

·         Role models, coaches and develops best-in-class selling behaviors

 

·         Leads and inspires associates to unlock individual potential for extraordinary selling results

 

·         Accountable for the development of associates' product knowledge which in turn, enables high performance selling

 

·         Responsible for the talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning

 

·         Leads direct reports to maintain merchandise presentation standards while selling

 

 

All leadership roles at Victoria's Secret are responsible for:

 

·         Delivering top line sales results and growing the business through business insight to action

 

·         Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)

 

·         Maintaining a  focus on bras as the premier product differentiator, to build loyalty and support our "Best at Bras" culture

 

·         Creating emotionally engaging customer experiences, consistent with the brand vision

 

·         Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing

 

·         Building and growing high performing teams

 

·         Leading change through positivity and a growth mindset

 

·         Upholding  positive associate relations that lead to engagement in the brand and the team 

 

·         Understanding and leveraging visual merchandising filters to create a compelling store environment that grows sales

 

·         Driving operating fundamentals

 

·         Effectively managing and controlling expenses

 

·         Executing store opening and closing procedures

 

·         Creating an awareness of, and building capability in, loss prevention

 

·         Reinforcing store strategy to reduce shrink

 

·         Managing all activities related to providing a safe work environment

 

·         Understanding, demonstrating and enforcing Company values

 

 

Success Measures:

 

·         Sales Comps (Likes)

 

·         Bra Comps (Likes)

 

·         Shrink

 

·         Conversion

 

·         Return on Visit (ROV)

 

·         Payroll

 

·         Associate Opinion Survey (AOS) Results

 

·         Retention of top talent

 

 

·         Loyalty  

 


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