Assistant Store Manager - Selling - Reading

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Reading, England, United Kingdom

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Job ID: 000320.30

Primary Purpose:  The Assistant Store Manager - Selling drives sales growth as the leader of the customer experience on the sales floor, and has a primary duty of management, actively directing and managing direct reports. Assistant Store Manager - Selling is also responsible for achieving results through growing and developing the selling team to deliver individual and team success.



Key Responsibilities:


·         Assists the Store Manager in the overall management of the store


·         Assumes total store leadership in absence of the Store Manager and is a partner in the strategic planning of short and long term goals


·         Leads the sales floor and drives store results through the selling team


·         Leads and develops leaders and associates in various roles and levels including managers and associates


·         Manages competing priorities and business complexities in our higher volume stores, while delivering a memorable customer experience


·         Develops and executes short and long term strategies to drive top line sales


·         Role models, coaches and develops best-in-class selling behaviors


·         Leads and inspires associates to unlock individual potential for extraordinary selling results


·         Accountable for the development of associates' product knowledge which in turn, enables high performance selling


·         Responsible for the talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning


·         Leads direct reports to maintain merchandise presentation standards while selling



All leadership roles at Victoria's Secret are responsible for:


·         Delivering top line sales results and growing the business through business insight to action


·         Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)


·         Maintaining a  focus on bras as the premier product differentiator, to build loyalty and support our "Best at Bras" culture


·         Creating emotionally engaging customer experiences, consistent with the brand vision


·         Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing


·         Building and growing high performing teams


·         Leading change through positivity and a growth mindset


·         Upholding  positive associate relations that lead to engagement in the brand and the team 


·         Understanding and leveraging visual merchandising filters to create a compelling store environment that grows sales


·         Driving operating fundamentals


·         Effectively managing and controlling expenses


·         Executing store opening and closing procedures


·         Creating an awareness of, and building capability in, loss prevention


·         Reinforcing store strategy to reduce shrink


·         Managing all activities related to providing a safe work environment


·         Understanding, demonstrating and enforcing Company values



Success Measures:


·         Sales Comps (Likes)


·         Bra Comps (Likes)


·         Shrink


·         Conversion


·         Return on Visit (ROV)


·         Payroll


·         Associate Opinion Survey (AOS) Results


·         Retention of top talent



·         Loyalty