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Understand how upcoming business goals and strategic marketing priorities will relate to the work of the team.
Support Creative Director
Assign work to Sr. Designer / Designer.
Educate and help guide Sr. designer/ Designer for their career growth.
Maintain communication of brand message with one voice across the team.
Work within brand standards to ensure the brand message is delivered consistently to
Conduct periodic VS shop visits to ensure familiarity with the business and to maintain customer intimacy.
Understand trends and our competitors and their relevance for team goals.
- Oversees and refine floorset / floorset walk through & creative presentation needs.
Contribute to the concept development, design and execution of campaign creative and related marketing materials.
Work closely with cross functional team members such as strategy, merchant and visual/visual merchandising teams to understand product and to position in a compelling way.
Lead and integrate campaign direction into all forms of customer communication, including window presentation, In-store signage, and other marketing vehicles while understanding budgetary constraints.
Work with Creative Director and layout presentations for launch creative, initial window and promo options.
Work with Sr. Copywriter to refine messaging and layouts.
Second edit of imagery for assigned floorset.
Initially approve job jackets.
Attend & assist Creative Director for photoshoot needs.
Art direct still photography.
Coordinate with retouching manager.
About Victoria's Secret
Victoria's Secret is the best lingerie brand in the world and dominates the global marketplace. There is no close second. Our name has become synonymous with all things feminine and sexy-from lingerie and sleepwear, to beauty products, to swim, sport and beyond. Whether shopping our stores, catalogue or website, or watching the Victoria's Secret Angels on the runway of the world's biggest fashion show, Victoria's Secret brings fantasy to life. We're innovative and have evolved and stayed relevant for 35+ years because of our fundamental belief that the customer rules!