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The Analyst, Online Marketing, is responsible for managing the day to day performance, tracking, reporting and optimizations of BBWD's acquisition marketing channels (to include Display, Affiliate, and Paid Social). The position will support innovative explores and business case development for presentation to leadership. Success in this role represents the individual being a subject matter expert within each of the assigned channels and providing on point recommendations to optimize the channels from regular analysis and recommending midcourse corrections along the way.
Day-to-Day Channel Oversight
Oversee execution for display vendors and paid social. This includes interpreting brand strategies to vendors, communicating expectations with cross functional partners, managing deliverables and ensuring deadlines are met.
Analyze performance of existing marketing programs and provide clear insights / key takeaways to guide go-forward business decisions
Responsible for day to day hind-sighting activities across assigned marketing channels; provide clear and concise perspective that diagnose performance outcomes and supports decisions to optimize
Steward, coordinate and oversee Affiliate campaigns through all phases of launch and maintenance, including negotiation of affiliate partnerships and deals, contract review and approval, creative development, trafficking, reporting and analysis and optimization (with strong support from Manager)
Stays up to date on trends within the online advertising industry and introduce new innovative ways to execute within the channels.
Responsible for all aspects of digital marketing reporting on assigned channels; including recurring and ad hoc reporting support
Lead the development of reporting optimizations to allow the organization react accurately and quickly when midcourse corrections are merited
Collaboratively work with other key stakeholders (finance, analytics, marketing leaders) to ensure reporting activities are optimized for accuracy
Work closely with Marketing leaders to establish accurate, forecast projections across all assigned marketing channels
Partner with key stakeholders in finance to identify gaps between marketing forecasts and finance goals; provide clear guidance on activities that are impacting the gaps
Provide regular updates to the business when key activities shift
Supporting Business Growth
Support the development of business cases through P&L development
Partner with key stakeholders in modeling performance outcomes for various marketing initiatives, tests, etc.
Provide support for business presentations
Perform deep dives into marketing channel performance as needed
Exceptional analytical abilities and problem-solving capabilities
Proven ability to draw insights from the data
Detail oriented with strong organizational skills
Able to adapt to shifting priorities, demands and timelines
Exceptional communication and interpersonal skills.
Active, supportive team player
Ability to collaborate and partner with cross functional teams
High degree of initiative, personal responsibility and ownership
Strong work ethics and positive can-do attitude
Ability to thrive in fast-paced environment; does not easily get frustrated
Highly proficient experience with Windows-based PC environment (Excel, PowerPoint)
B.S./B.A. in Marketing or other Business discipline, MBA preferred
4-5 years business experience (preferred ecommerce environment)
3+ years in an analytical role directly supporting Paid Search, Paid Social and/or Affiliate Programs
Demonstrated experience in working with complex data sets and drawing effective conclusions & key insights
Firsthand experience in forecasting, driving P&Ls and supporting business case development
Advanced Excel skills, SAS / SQL a plus but not required
Experience in retail a plus
NOTE: MAY PERFORM OTHER DUTIES AS ASSIGNED
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