Since Les Wexner founded our first store in 1963, we have built lasting, trustworthy relationships with our associates and our communities, using these values as our guide:

  • The customer rules!
  • Passion leads to success
  • Inclusion makes us stronger
  • It matters how we play the game

Our values continue to be the most important commitments we hold today, and are at the heart of our purpose as a business and a family of associates: to improve people's lives.